30 years & counting: our mission is to build a better senior living experience
For more than 30 years, we’ve given community owners and operators the tools and guidance they need to elevate resident quality of life, while giving families total peace of mind. We achieve this by taking a holistic approach to turning everyday interactions into actionable data across our health, wellness, safety, and entertainment solutions.
We live that vision every day and build on five core values:
Improve resident and patient experience, safety and health
Create a better staff experience
Intervene and prevent adverse health events
Support emerging healthcare reimbursement and primary care models
Maximize IT ROI for senior living communities and hospitals
Making a difference in people's lives
The team driving our vision
Meet the experts leading the charge in senior living technology:
Brian Dawson
Chief Executive Officer
Brian McWade
Chief Product &
Marketing Officer
Tom Hurlburt
Chief Operating Officer
Malcolm Graham
Chief Information Officer
Bob Sorcabal
Chief Financial Officer
Jerry Grove
Chief Growth Officer
John Sanfilippo, RN
Executive Vice President of Sales
Brooke Moffett
Senior Vice President of Human Resources
There's nothing more healing than human touch
At Sentrics, we’re a technology company, but we never lose sight of what truly defines exceptional senior living: people. It’s human touch and interaction that matters most: greeting residents by name every morning, noticing something’s a little off and taking an extra moment to check in, making someone laugh, celebrating a birthday with their favorite cake. It’s staff who bring genuine warmth, dignity, and human connection to communities. No algorithm can replicate that, and we’d never want it to.
“Sentrics has spent 80 years at the forefront of senior living innovation. From pioneering internet-based monitoring to inventing resident check-in, we’ve helped shape the foundation of this industry. Today we’re focused on building the smartest Care Intelligence ecosystem yet — one that helps operators act faster, plan better, and deliver exceptional care with greater confidence.”
– Brian Dawson, CEO, Sentrics
That’s why we build the way we build. Care Intelligence is designed not to replace the people at the heart of senior living, but to free them up to do what they do best: make a difference in lives. We want our technology to run so well, that you actually spend less time with it, and more time with other humans. A bold approach, to be sure, but one we truly believe is the right way to serve senior living.
Promises are great; proof is better
Technology companies love to make bold promises. But what makes Sentrics stand out is that we can prove everything we say.
We serve over 5,500 communities, partner with forward-thinking operators across the country, and top communities trust our platform to power their experience.
Put our people to work for yours
Reach out to our team to see exactly how Sentrics experts can upgrade the senior living experience for your residents, families, and team.