Smart solutions for smarter living

Sentrics doesn’t just lead the industry, we’re building it.

30 years & counting: our mission is to build 
a better senior living experience

For more than 30 years, we’ve given community owners and operators the tools and guidance they need to elevate resident quality of life, while giving families total peace of mind. We achieve this by taking a holistic approach to turning everyday interactions into actionable data across our health, wellness, safety, and entertainment solutions.
We live that vision every day and build on five core values:

Making a difference in people's lives

The team driving our vision

Meet the experts leading the charge in senior living technology:
Brian Dawson

Brian Dawson

Chief Executive Officer

Brian McWade

Brian McWade

Chief Product &

Marketing Officer

Tom Hurlburt

Tom Hurlburt

Chief Operating Officer

Malcolm Graham

Malcolm Graham

Chief Information Officer

Bob Sorchbal

Bob Sorcabal

Chief Financial Officer

Jerry Grove

Jerry Grove

Chief Growth Officer

John Sanfilippo

John Sanfilippo, RN

Executive Vice President
of Sales

Brooke Moffett

Brooke Moffett

Senior Vice President of Human Resources

There's nothing 
more healing than human touch

At Sentrics, we’re a technology company, but we never lose sight of what truly defines exceptional senior living: people. It’s human touch and interaction that matters most: greeting residents by name every morning, noticing something’s a little off and taking an extra moment to check in, making someone laugh, celebrating a birthday with their favorite cake. It’s staff who bring genuine warmth, dignity, and human connection to communities. No algorithm can replicate that, and we’d never want it to.
Caregiver in blue scrubs holding hands with a smiling elderly resident, conveying warmth and support in a senior living setting.
Brian Dawson
“Sentrics has spent 80 years at the forefront of senior living innovation. From pioneering internet-based monitoring to inventing resident check-in, we’ve helped shape the foundation of this industry. Today we’re focused on building the smartest Care Intelligence ecosystem yet — one that helps operators act faster, plan better, and deliver exceptional care with greater confidence.”

– Brian Dawson, CEO, Sentrics

That’s why we build the way we build. Care Intelligence is designed not to replace the people at the heart of senior living, but to free them up to do what they do best: make a difference in lives. We want our technology to run so well, that you actually spend less time with it, and more time with other humans. A bold approach, to be sure, but one we truly believe is the right way to serve senior living.

A caregiver and a senior resident sharing a friendly conversation in a comfortable living room setting.

Promises are great; proof is better

Technology companies love to make bold promises. But what makes Sentrics stand out is that we can prove everything we say.

We serve over 5,500 communities, partner with forward-thinking operators across the country, and top communities trust our platform to power their experience.

Put our people to work for yours

Reach out to our team to see exactly how Sentrics experts can upgrade the senior living experience for your residents, families, and team.